An alternative way of celebrating Valentine’s Day was spearheaded by the Department of Environment and Natural Resources through the Forest management Bureau (FMB). The campaign dubbed, “Tree Hugging Campaign” was introduced as an alternative way of getting hugs.
The DENR Bicol led by Regional Executive Director (RED) Francisco E. Milla, Jr., together with other officials and personnel have shown their support by hugging native trees in various locations regionwide.
The Tree Hugging Day Campaign aims to promote social and health benefits that we can derive from nurturing trees and the environment. The campaign also aims to raise awareness on the importance of the tree hugging movement.
The Tree Hugging Campaign originated from the Chipko Movement in the 1970s, which emphasizes the interdependence of humans and the environment.