DENR Bicol, PIA launch regional CCA advocacy
Legazpi City—The Department of Environment and Natural Resources (DENR) Bicol in cooperation with the Phil. Information Agency (PIA) Regional Office 5 launched the Bicol leg of the national Climate Change Advocacy, an initiative urging Bicolanos to shift their behavior toward adaptation and mitigation, on August 25, 2014 at the Convention Center of the Provincial Capitol in Pili, Camarines Sur.
DENR Bicol Regional Director Gilbert Gonzales said the Climate Change Advocacy Campaign aims to temper public apathy toward climate change through strategic communication and social mobilization.
“Since Climate Change is considered as the new normal today, the public should also adapt to this persistent normalcy, so in the process, we need a paradigm shift, a behavior change aimed at adaptation and mitigation,” Dir. Gonzales explained.
RD Gonzales said the Climate Change Advocacy Campaign is being visualized as roadmap of change, a fruition so as people may come to realize that everyone should be accountable for the impacts of climate change.
According to RD Gonzales, the two agencies’ campaign hinges on behavior change as the antidote to the environmental problems that the country is presently facing as anchored on the overall theme of the campaign: Nagbabago na ang Panahon. Panahon na Para Magbago.
To make the campaign more popular and recognizable to the public, the organizers have created some branding like KALIgKASAN, a play on the words kaligtasan (safety) and kalikasan (environment), and Punoan.
KALIgKASAN focuses on strategies to mitigate the adverse impacts of climate change and reduce disaster risk on both humans and the environment. It uses social media to disseminate information to the public.
Punoan , on the other hand, supports the implementation of the National Greening Program, the flagship reforestation program of the Aquino administration that seeks to cover 1.5 million hectares of land with trees by 2016.
Last July 18, 2014, Environment Sec. Ramon J. P. Paje, along with Secretary Herminio “Sonny” Coloma of the Presidential Communications Operations Office (PCOO) launched the massive advocacy campaign aimed at raising public awareness about two of the most pressing environmental challenges facing the country today: climate change and Manila Bay rehabilitation.
Press Release: August 18, 2014