DENR intensifies information campaign on climate change

The government on Friday launched a massive advocacy campaign aimed at raising public awareness about two of the most pressing environmental challenges facing the country today: climate change and Manila Bay rehabilitation led by Secretary Ramon J. P. Paje of the Department of Environment and Natural Resources (DENR), along with Secretary Herminio “Sonny” Coloma of the Presidential Communications Operations Office (PCOO).

DENR Bicol Regional Director Gilbert Gonzales said the Climate Change Advocacy Campaign aims to soften public apathy toward climate change through strategic communication and social mobilization, while the Manila BAYanihan Para sa Kalinisan Campaign seeks to harmonize all existing causes for the rehabilitation of one of the country’s most important water bodies.

With the launching of the twin events Sec. Paje expressed hope that with the renewed and intensified campaign of the government, people would come to realize that “everyone is accountable” for the impacts of climate change and the rehabilitation of Manila Bay.

According to RD Gonzales, the two agencies’ campaign hinges on behavior change as the antidote to the environmental problems that the country is presently facing as anchored on the overall theme of the campaign: Nagbabago na ang Panahon. Panahon na Para Magbago.

To make the campaign more popular and recognizable to the public, the organizers have created some branding like KALIgKASAN, a play on the words kaligtasan (safety) and kalikasan (environment), and Punoan.

KALIgKASAN focuses on strategies to mitigate the adverse impacts of climate change and reduce disaster risk on both humans and the environment. It uses social media to disseminate information to the public.

Punoan , on the other hand, supports the implementation of the National Greening Program, the flagship reforestation program of the Aquino administration that seeks to cover 1.5 million hectares of land with trees by 2016. 

The DENR also announced that a mobile application named “Alerto Pinoy” will soon be made available to the public. The application will provide relevant information and data that are particularly useful during calamities and disasters like geohazard maps, alert warnings and advisories.

Dir. Gonzales added that a replication of the said campaign will be launched in the region by next month in partnership with the Phil. Information Agency Regional Office 5.

Press Release:July 21, 2014